Keynote Speakers

Abstract

Search engines, such as Google and Yahoo!, are more than just portals or information tools.  In fact, they are agents of a transformation that is making the business environment more transparent and customer-centric, and thus, potentially more competitive.  This new environment is creating opportunities and challenges for businesses of every stripe.  In this talk, I will highlight:

(1) what search engines are exactly,

(2) what businesses can do with search engines,

(3) how are, and how should, senior executives be viewing the strategic impact of search engines, and

(4) research-based insights on how search engines are transforming marketing at its core.

Bio

Arvind Rangaswamy is the Anchel Professor of Marketing at Penn State, where he is also the Research Director of the Center for Digital Transformation (www.smeal.psu.edu/cdt). 

 He received a PhD in marketing from Northwestern University, an MBA from the Indian Institute of Management, Calcutta, and a B.Tech from the Indian Institute of Technology, Madras.  Before joining Penn State, he was a faculty member at the J.L. Kellogg Graduate School of Management, Northwestern University, and at the Wharton School, University of Pennsylvania.

Professor Rangaswamy has an active research program to develop concepts, methods and models to improve the efficiency and effectiveness of marketing using information technologies, an area in which he is internationally recognized. His recent research covers such topics as marketing modeling, online customer behavior, networked markets, and Internet business models. He currently teaches graduate courses in marketing engineering and e-Marketing.

He has published numerous professional articles in his areas of research. His articles have appeared in such leading journals as Marketing Science, Journal of Marketing Research, Management Science, Journal of Marketing, International Journal of Research in Marketing, Marketing Letters, Psychometrika, Information Systems Research, Multivariate Behavioral Research, and Journal of Economics and Statistics. He co-authored a successful book titled, Marketing Engineering: Computer-Assisted Marketing Analysis and Planning, now in its second edition. This book combines an advanced graduate-level textbook on marketing decision models with cases exercises, tutorials, and extensive Windows-based software covering more than 25 important marketing models that have appeared in the literature.

Dr. Rangaswamy has also consulted for many companies in the areas of marketing modeling, marketing research, and e-Business. His recent consulting and speaking engagements have been at such companies as Cigna (Intracorp), IBM Global Services Division, McNeil Labs (Johnson & Johnson), J.D. Power, UCB, Pfizer, Syngenta, and Unisys.

He is an Area Editor for Marketing Science and serves on the editorial boards of Journal of Interactive Marketing, International Journal of Intelligent Systems in Accounting, Finance, and Management, Journal of Service Research, and the Journal of Business-to-Business Marketing.

He is a Fellow of the IC² Institute, co-founder of DecisionPro, Inc., was an IBM Faculty Partner (2000-2001), and is the Chair of the e-Business Section of The Institute for Operations Research and the Management Sciences (INFORMS).

More detailed information about his background is available at www.arvind.info.

Abstract

A recent study by Jupiter Research predicts that by 2011, nearly  half of all transactions will be Internet-influenced. Are firms leveraging such e-commerce trends and making appropriate decisions? What can they learn from research on the evolving shopping behavior of single channel and multichannel shoppers? What are the emerging models for multichannel firms to get the right returns on their marketing investments? How should firms allocate their marketing resources across different customer channel segments? This presentation will address these important questions.

Bio

Venkatesh (Venky) Shankar is Professor of Marketing and Coleman Chair in Marketing at the Mays Business School, Texas A&M University. His areas of specialization include Digital Business, Competitive Strategy, International Marketing, Innovation, New Product Management, Pricing, Retailing, and Branding.

Shankar has a Ph.D. in marketing from the Kellogg Graduate School of Management, Northwestern University and has corporate experience in the areas of marketing and international business development.

Shankar has won awards from such sources as the American Marketing Association (AMA) and the Marketing Science Institute. He has published in academic journals such as the Journal of Marketing Research, Management Science, Marketing Science, Strategic Management Journal, Journal of Marketing, Journal of Public Policy and Marketing, and Journal of Retailing and in business periodicals such as Wall Street Journal and Financial Times. He is a winner of the 2006 Robert Clarke Award for the Outstanding Direct and Interactive Marketing Educator, 2001 IBM Faculty Partnership Award, the 1999 Paul Green Award for the Best Article in Journal of Marketing Research, and the 2000 Don Lehman Award for the Best Dissertation-based Article in an AMA journal. He was a Faculty Fellow of the 1999, 2000, 2003, 2004, 2005 and 2007 Doctoral Consortia, and the 2001 e-Commerce Consortium of the AMA. He is Co-Editor of the Journal of Interactive Marketing and is an Academic Trustee of the Marketing Science Institute (MSI). He is also on the editorial boards of Marketing Science, the International Journal of Research in Marketing, Journal of Retailing and the Journal of the Academy of Marketing Science. He has delivered over 100 presentations in countries ranging from Australia to the Netherlands. He is a three-time winner of the Krowe Award for Teaching and has taught Marketing Management, Digital Business Strategy, Competitive Marketing Strategy, and International Marketing.  He was a visiting scholar at the Sloan School of Management, MIT.  He has also been a visiting faculty at INSEAD, Singapore Management University, SDA Bocconi, the Chinese European International Business School at Shanghai, and the Indian School of Business. Business 2.0 listed him as one of two key professors at the University of Maryland.

Shankar has consulting or executive training experience with organizations such as Allstate, Fannie Mae, GlaxoSmithKline, Hewlett Packard, IBM, Intel, Lockheed Martin, Lucent Technologies, Marriott International, Northrop Grumman, PepsiCo, Philips, and Volvo. He has made several appearances on CNN, C-SPAN, Voice of America and GreatIdeasRadio. He has been on advisory boards including IBM’s e-Business Conference Advisory Committee, Technology Entrepreneur Community Center, European e-Business Center, ESSEC, France, and Ingenium Corporation. He is a Fellow of the e-Business Research Center at Penn State University. He has served as expert witness in legal cases. He can be contacted at venky@venkyshankar.com.

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