Tutorial 1

Abstract

Customers today prefer to use various interface technologies, such as Web sites and call centers, to choose the times and channels through which they interact with firms during different stages of the purchase cycle.
For example, a customer may browse the Web site for information, place the order on the phone, and pick up the item at the store.  To successfully market to multichannel customers, firms must develop the capabilities to coordinate and leverage their activities so they can deliver a common customer experience across channels.  In this tutorial, I will outline the many managerial challenges of being a multichannel firm and give examples of how some successful firms are navigating this space.

Tutorial 2

Abstract

Search engine optimization is the science and art of ensuring that a particular web page appears high on a given search.  In this tutorial, we will go over the basics of Search Engines, Classic Search Engine Algorithmm and Search Engine Optimization tips and tricks to help organizations of all sizes.

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